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How to Turn Blog Readers into Leads?

how to turn blog readers into leads

Is blogging helpful in terms of lead generation?

It is, in fact, crucial.

Although your blog could already be generating a constant stream of traffic, likes, and comments, how about conversions? Isn’t that your primary objective?

Only until your blog traffic leads become conversion prospects will your blogging work pay off; everything else is merely aesthetic metrics.

Concentrate on blog lead building to improve leads and conversions.

How do you turn readers into leads?

I’ll guide you through 6 lead generating approaches you can use right away. But first, let’s look at why lead generation is so important for a business’s success.

Why Is Lead Generation from Blogs Important?

The majority of businesses recognize the value of online lead generation, with lead-gen advertising spending expected to reach 3.2 billion by the year 2023.

The conversion funnel’s first step is simply to increase blog visitors. In an ideal world, you would like visitors to become potential leads, and prospects to become customers.

Whenever you use your blog to generate leads, it brings you qualified, organic traffic. Your blog, therefore, gives value to your visitors and aids in bringing in new leads through CTAs and other techniques.

This is where blog lead generation comes into play. It can assist you with:

  • communicate with your intended audience
  • create a loyal consumer base
  • boost your revenue
  • generate high-quality leads
  • improve your company’s visibility
  • acquaint potential customers with your brand

Only 12 percent of those polled claim to be “extremely pleased” with their lead conversion skills, and 41 percent find it difficult to follow up on their leads properly, according to the State of Lead Conversion in Marketing and Sales research.

This suggests that while most individuals understand the need of lead generation, they are dissatisfied with the results.

What Different types of Lead Magnets Are There for Blogs?

The kind of material you can offer as a lead magnet is essentially limitless. The kind of lead you’ll produce, though, depends on the kind of lead you want to generate. The kinds of leads that various magnets tend to draw are listed below.

E-Books:

Use them at the start of the customer journey when a potential customer is comparing products and needs more details to help them make a decision. Depending on your audience, you may make this information either amusing or informative.

Whitepapers:

These are more popular in the business-to-business sector and are typically utilized to offer in-depth information to assist in your purchasing decisions.

Checklists and cheat sheets:

These are helpful for compressing information at the beginning of the buyer’s journey and obtaining your prospect’s contact information so you can set up your nurturing efforts.

Videos and webinars:

These enable you to establish a stronger connection with your lead while fostering trust and assisting in moving them farther down the marketing funnel with interactive and instructional content.

Product demonstrations:

For customers who have finished their research and are almost ready to buy, use trials or demos.

Leads further down the funnel tend to be more valuable, so spend wisely. A client who wants to sign up for a demo, for example, is significantly more likely to convert than someone who downloads a guideline.

What Is an Effective Blog Lead Generation Rate?

How exactly do you know what to strive for now that you understand the significance of blog lead generation?

The typical conversion rate is between one and three percent, and between two and five percent is widely regarded as a good range.

Higher-priced products have a lower conversion rate, however, there are minor differences based on the industry.

Additionally, I’ve discovered that conversion rates are often greater near the top of the funnel than they are at the bottom. For instance, downloading a checklist before signing up for a demo is more common.

When evaluating and putting new lead generating tactics into practice, keep that in mind.

How to Develop a Successful Blog Lead Generation Plan

A blog lead generation approach uses your blog to attract potential consumers. What you intend to accomplish may dictate the method you design, but the basic principles listed below can help you get started.

  1. Acknowledge your audience: By using polls, forums, social media, and requests for input, you may better recognize your audience.
  2. Set objectives and describe how your content will enable you to achieve them: To do this, develop a blogging strategy so that each post has a purpose.
  3. Offer value: Make an effort to produce a variety of material that appeals to your audience and adds value. Use polls, forums, and social media to understand prevalent problems and position your services or goods as the answer. To persuade your reader to proceed, sprinkle CTAs throughout your article.
  4. Increase your reach: Expand your audience by using social media to advertise your work.
  5. Test: By using A/B testing, try out various tactics.
  6. Measure Results: Monitor KPIs like as click-through, conversions, and acquisition expenses to learn what kinds of content your audience responds to.

Effective Ways to Increase Blog Leads

Are you prepared to increase blog leads and learn more about your customers? Here are six tactics to help your blog generate more leads.

  1. Use Natural CTAs in Your Blog Posts: Every single one of your blog entries needs a call to action. You’re doing it wrong if all you do at the conclusion of each post is ask readers to leave a comment.

If you want your blog lead generation approach to be effective, you must persuade your readers to do some action, such as sign up, download, click, read something else, subscribe, install, contact you, and so on.

Do you offer them the chance to convert, or are you only waiting for them to make up their mind?

Small CTA adjustments can occasionally have a big impact. For instance, in order to improve the experience for mobile customers, retail behemoth Walmart created a responsive design for its Canada website.

The outcome? a 98 percent increase in mobile orders and a 20 percent increase in conversions across all devices.

A powerful CTA inspires action, is convincing, demonstrates the user’s benefits, and fosters a feeling of urgency.

2.      Use a Floating Bar (a.k.a. Hello Bar): When someone first visits your blog, they are already at the top of the page, and there is no way to know if they will go any farther. This is why it makes sense to have your CTA right at the top.

A simple but incredibly successful feature, the floating bar, also known as a hello bar, presents your call-to-action in a narrow, eye-catching band across the very top of your website. Even if they choose to browse down, it remains there since it is static and immediately recognized.

Hello bars can glide in, pop up, or employ a (little) flashing element to draw attention. They don’t have to be static though.

The outcomes can be striking: According to Hello Bar, customers may expect to experience a rise of 83 percent in blog lead generation, subscribers, and sales.

3.       Use Retargeting to Reach Back Out: In spite of your best efforts, a significant portion of visitors will depart without completing a form. It’s exactly how web marketing works.

They could have missed it because they were stressed for time, because your offer wasn’t strong enough, or both.

Retargeting can be used in this situation. It offers you a second opportunity to seal the sale.

Marketers evaluate their retargeting technology either regularly or quarterly, according to 83% of them.

A “pixel” is just a very little piece of code that is added to your page. Every time someone visits your blog, this pixel places a tracking cookie on their browser, which allows it to follow them across the internet.

It’s not as weird as it sounds.

Have you ever seen a product ad for Site A in the sidebar of Site B or on your Facebook news feed? Retargeting in action, there.

To entice visitors back to your blog or landing page, the pixel tracks their movements and delivers pertinent adverts. You have another opportunity to win them over.

  • Offer Exclusive or Upgraded Content: Offering special or gated material in return for contact information is another great blog lead-generation strategy that may significantly increase engagement and conversions. Just ask the online advertising firm Whole Whale.

 They noticed a 100% increase in email sign-ups and a 62% rise in conversions.

 Offer a pertinent supplementary piece of material, either within or at the conclusion of your post. It may take the form of a template, checklist, or blueprint that makes it as easy as possible for readers to put what they have just learned into practice.

Try putting registration forms for your forthcoming webinars or courses.

What about a box to sign up for a forthcoming webinar on a pertinent technique or approach? Actually, there are no restrictions on what you may provide. Make it compelling, useful, and relevant.

Only an email address and sometimes a name should be requested. Make it simple for them to accept.

5.       Use Exit Intent Pop-Ups: When a visitor is ready to leave your website or blog, exit pop-ups display and encourage them to subscribe or follow you on social media. This is a great technique for bloggers who don’t already have a large following to expand it by obtaining additional leads from readers who enjoy what they read.

Exit-intent pop-ups may significantly generate leads, decrease cart abandonment, and create a feeling of urgency when used properly.

  • Focus on Buyer Personas: A imaginary person that embodies the wants and preferences of your target audience is known as a customer or buyer persona. A buyer persona should be used to guide design and content choices for your product or service.

Customer personas are essential because they show you what content will resonate to particular clients. Additionally, it enables you to develop a content plan that is more tailored to each sort of consumer.

Consider the primary traits and demographics of the leads you want to target when developing your buyer personas.

Final Thoughts

Many great businesses, including American Express and QuickBooks, employ content marketing for a reason: it works. When used correctly, it may provide steady traffic to your blogs and other online material.

However, content marketing is insufficient on its own. If you want to establish a long-term business, you must convert your website traffic into leads.

Giving out free content in exchange for visitors’ contact information is an excellent strategy to promote leads. Then, nurture the leads until they are ready to become clients, increasing your conversion rate.

This may imply providing more free content, but it’s a tried-and-true strategy that has stood the test of time.