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What is the Best Way to Generate Mortgage Leads on Facebook?

If you’re a mortgage broker, Facebook is one of the best ways to generate mortgage leads, through cost efficient ads. With over 2 billion monthly active users, and 8 billion video views daily, using Facebook ads to generate leads makes perfect sense. Facebook also collects an enormous amount of user data, which allows you to target highly specific audiences. It’s a very effective tool for targeting your perfect customers and funneling that traffic to your website.

It’s quite simple to create an ad from your Facebook Page. You’ll also have a lot of creative control over the details of your ad. 

Ad creative: You have complete control over the graphics, video, text, and call-to-action buttons that appear in your advertising. This area may be used by mortgage brokers to develop call-to-action buttons that generate leads and drive visitors to specified landing sites. 

Audience: You have the option of selecting the target audience for your adverts. Create a target audience based on factors such as gender, age, interest, and geography. Facebook will also recommend techniques to reach a broader audience. Facebook will also increase the demographics of your target audience. 

Budget: You have complete control over your budget. Facebook will make suggestions, but you will have the opportunity to set your own amount. Some types of advertisements do have a minimum budget requirement; however, Facebook will let you know which ones while you’re selecting your ads. 

Duration: Set the length of your advertising to however long you’d like. You can pick a standard term for your adverts, such as 7 days or 30 days, or you can choose a customized end date. 

Placement: You may also choose where your advertisements will display. Facebook suggests that you opt to have your ad appear in all ad placements (this is known as Automatic Placements), but you can also choose where you want it to appear. If you don’t want your advertising to display on Instagram or Messenger, for example, you may uncheck those boxes. 

 How to Use Facebook Ads to Generate Mortgage Leads

Use Facebook ads to target your perfect customers by knowing your target audience and then giving Facebook as much information as you possibly can about those customers. The more information you provide, the more effective and highly targeted your ads can be. Your goal is to leverage Facebook’s data to target the audience you want without wasting time and money on an audience that won’t generate any leads.

The best way to do this is to upload your list of past customers, that have already done business with you, to Facebook, as a custom audience, or create a lookalike audience with information pulled from your Facebook pixel, that identifies users with similar interests as your current clients. Facebook’s algorithm will find and target more of those users, which are more likely to be interested in what you’re offering. It’s a great tool you can use to generate mortgage leads. You can also use Facebook retargeting ads  to show your ads to visitors that landed on your website but did not fill out the application form.

You should also upload your past leads to Facebook as part of your lead nurturing strategy. You want them as an audience because although they may not have converted on the first, second, or even third touches, we know that leads can take up to 8 touches before they convert. So, you want to put your ads in front of that audience too.

Keep Your Audience Engaged

Once you’ve followed these steps to get your Facebook ads in front of the right audience, you need to provide content that will keep them engaged. Useful, quality content in the form of videos can draw people in and make them want to learn more about your services. As a mortgage broker, you can build trust with your audience by giving them tips about mortgages and ways they can improve their credit. This type of helpful content gets prospects to engage with you and brings them one step closer to becoming a customer.

Helping You Generate Mortgage Leads

Do you want to know more about generating mortgage leads on Facebook? PowerUp Leads can help you create the best strategy for lead generation. Learn how to leverage the most effective tools for your success.

Ads manager 

If you want even more control over the production of your adverts, you may also use Ads Manager. All of the tools you’ll need to generate ads are included in Ads Manager. You’ll have total control over the ad production process, including where it appears and how long it lasts. Custom audience development, Facebook pixel generation, testing, access to all placements, and more are all available in the Ads Manager’s advanced capabilities. 

You may also take control of your payments, billing history, and spending limitations. If you’d like, you may also create duplicates of your advertising, ad packages, and campaigns. Result analytics and custom graphs and tables with customizable metrics are other fantastic features.