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With more people turning to the internet every day for their real estate needs, real estate professionals in this day and age need to know how to make the most of online marketing if they want to be as successful as possible. 

Getting real estate leads online can be a confusing and intimidating process, but it doesn’t need to be! By having a great partner to help you manage your advertising pipeline and make it as efficient as possible, you will be well on your way to becoming a successful real estate professional harnessing the full power of the internet. 

What Do You Need to Generate Online Real Estate Leads? 

If you are looking to generate high quality leads online, you will need a way to capture your leads and an effective way to manage your lead pipeline. With as many people as there are looking to have their real estate needs met, it can be easy to get overwhelmed by the amount of leads coming through your new pipeline. By having a lead management tool in place, you will be able to make the most of each lead that comes in! 

What Does the Process Look Like? 

You may be thinking this all makes sense in theory, but what does the process look like? While there are many ways to boost your business using the power of online, here are some basic steps: 

• Define your audience – Begin with the basics.  

Determine who your target audience is and talk directly to them. The key to reaching out to your target audience is to first understand who they are. Don’t attempt to be everything to everyone. Avoid sending out basic marketing messages that are ineffective or simple to dismiss. 

So, how do you figure out who your primary audience is? 

People want to feel as though their realtors understand their requirements and desires. You can start crafting message that resonates and is relevant to your audience after you know who they are. 

• Make your distinct value offer a reality – In extremely competitive areas, it can be difficult for realtors to stand out. Every real estate agent seems to be focused on the property specifications and costs of a home. 

 While emphasising a property’s attributes is crucial, it fails to express why a buyer or seller should choose you above someone else. 

This is your USP (unique sales position/proposition), or unique value proposition. It’s what distinguishes you. What makes you the realtor that potential buyers and sellers want to work with, and, more significantly, what makes you the realtor that prospective buyers and sellers want to work with? 

• Create a name for yourself by becoming a thinking leader – If you’ve been a real estate agent for a time, you’re presumably well-versed in a variety of business issues. The cost rises. It’s a buyers’ market. Appraisals. Issues that affect the community. Locations. After all, aren’t you the one who answers clients’ inquiries about this things all of the time? 

Why not put that expertise to good use and establish yourself as a credible voice in your industry? 

Look for strategies to transform your responses into useful content for your real estate website that you can recycle quickly and effectively. If you observe that your present clients have similar questions, write about them on your blog. Then take the effort to verify that each content is keyword-optimized for search engines. 

• Create a Landing Page to Capture Leads – if you want to have your real estate leads come to you online, you need a way for them to do that. A landing page is a simple web page that you will direct your prospects to so they can leave their contact information for you to follow up. These don’t need to be super complicated to begin with, just enough to be able to collect some basic information. 

• Design Your Ads – once you have the skeleton of your landing page set up and can collect some information from your prospects, the next step is to make sure they want to leave you their info! You will want your ads to be visually appealing and cater to the type of prospect you are looking for. For example, if you are looking to attract first time home buyers, it might not be a great idea to have anything about the hot timeshare you are selling in this specific ad. 

• Bring in the Leads – now that you have your landing page set up and looking great, it’s time to start driving traffic to your leads. While there are many ways to get traffic to your landing page, what works for others may not work for you so it’s important to experiment! 

• Contact Your Leads – this is the most important step of the process as this is the time where you convert your leads to clients! And if they are not ready to make a move make sure you nurture those leads through email drip campaigns and the occasional phone calls. 

The key to becoming a great real estate professional in the digital age is to always be learning and stick with it. While it may not all fall into your lap in the first month of experimenting, it’s important to stay persistent! To jump start your journey into the digital space, you may consider partnering with someone experienced in the industry. 

Getting leads as a real estate salesperson might be difficult. It will need some creativity, patience, and commitment. But, with the help of these expert tips from other realtors, you’ll be well on your way to building trust, acquiring qualifying leads, and converting prospects into sales in no time.