Blogs are used by everyone, from Fortune 500 firms to stay-at-home mothers, for a variety of reasons. According to a recent study, businesses who prioritize blogging are 13x more likely to see a generate leads.
Blogging can help businesses bring traffic to their websites and even generate leads!
Blogging for a business should do more than just informing readers of recent corporate news and events. When done correctly, it may help you become recognized as an expert in your subject, provide readers with a peek inside your office, and improve your SEO.
You establish yourself as a go-to resource in your audience’s moment of need by writing pieces that inform your readers about your good or service and the sector it operates in.
Additionally, search engines like Google view your website more favorably the more valuable pages you publish. This means that the search will help you draw in more people.
Businesses that use blogging have 97% more links directing to their website. And as we all know, one of the most significant things Google considers when ranking your website is the number of incoming links
An effective way to compel your reader to act is to use a call-to-action. They are essential for advertisements and post-click landing sites.
Just because you provide individuals with free guidance on how to expand their business doesn’t mean you can’t save part of it for those who are prepared to pay over a little additional cash in return for further details.
Tease your readers with special material that will be even more beneficial to them than free access to your site is.
Providing value in your regular blog entries while going even more in-depth with your unique material is the secret to accomplishing this well.
The “comments” part of an article is one of the finest ways to produce high-quality leads, as is well known.
Because these are the individuals who are interested in your material enough to interact with it by asking questions, praising it, or making ideas.
The next time someone comments on your blog article asking for additional details, don’t only respond with a well-thought-out response; also include a CTA to a post-click landing page where they can buy an ebook or whitepaper to learn much more about the topic.
Use social proof to demonstrate your credibility and build trust with your audience. This can include customer testimonials, case studies, and social media mentions.
Use lead generation tools, such as pop-ups, slide-ins, and exit-intent overlays, to capture visitors’ attention and encourage them to act.
Remember that blogs occasionally forbid links from being submitted in comments for concern that commenters may overrun them with spam or blatant corporate advertising. Therefore, use this technique wisely.
All the lead creation strategies we’ve discussed thus far for converting your blog into an online lead generation machine are mainly passive. This one needs a bit more work from you.
Finding influencers in your field is the first thing you must do. Find profiles on social networks that have a large (and, most important of all, active) following.
Second, you’ll have to work hard to keep their attention. Comment on their blog articles, “like” their material on Facebook, and retweet it on Twitter. It’s important to establish a connection with them. They get to know you better the more often they see your brand or personal photo.
Lastly, you must approach them in a manner that no one else is. Every day, hundreds of emails requesting influencers to support a company, item, or blog post are sent to them. To improve the likelihood that you will receive a positive response, keep your tone friendly and compassionate.