{"id":210,"date":"2020-04-24T20:18:49","date_gmt":"2020-04-24T20:18:49","guid":{"rendered":"https:\/\/powerupleads.com\/blog\/?p=210"},"modified":"2020-04-24T20:40:52","modified_gmt":"2020-04-24T20:40:52","slug":"comment-generer-des-prospects-immobiliers-sur-facebook","status":"publish","type":"post","link":"https:\/\/powerupleads.com\/blog\/fr\/comment-generer-des-prospects-immobiliers-sur-facebook\/","title":{"rendered":"Comment g\u00e9n\u00e9rer des prospects immobiliers sur Facebook"},"content":{"rendered":"\n
\n

Nous savons tous que Facebook est de loin la plateforme de m\u00e9dias sociaux la plus utilis\u00e9e. Au deuxi\u00e8me trimestre de 2018, Facebook comptait 2,23 milliards d’utilisateurs actifs par mois. Facebook a fait un travail remarquable pour tirer parti de son \u00e9norme base d’utilisateurs en facilitant le processus pour les annonceurs en ligne de cibler et d’atteindre un public sp\u00e9cifique par lieu, \u00e2ge, profession, sexe, langue, int\u00e9r\u00eat, comportement, revenu et plus encore… Les agents immobiliers dynamiques d\u00e9veloppent souvent des pages d\u2019atterrissage avec un appel \u00e0 l’action sp\u00e9cifique con\u00e7u pour saisir les informations d’un prospect potentiel en \u00e9change d’un conseil professionnel, d’un rapport de march\u00e9, d’une \u00e9valuation immobili\u00e8re gratuite, d\u2019un rapport des maisons vendues dans leur r\u00e9gion, ou de tout autre service gratuit. <\/p>\n\n\n\n

Plongeons\nplus profond\u00e9ment et d\u00e9couvrons comment un agent immobilier comme vous peut\napprendre \u00e0 g\u00e9n\u00e9rer des prospects immobiliers sur Facebook :<\/p>\n\n\n\n

Cr\u00e9er des publicit\u00e9s accrocheuses<\/h2>\n<\/div><\/div>\n\n\n

Le titre est l’un des \u00e9l\u00e9ments les plus importants de votre annonce<\/span>.<\/a> Il doit comporter un appel \u00e0 l’action accrocheur \u00e9crit tout en MAJUSCULES. Diff\u00e9rents tests ont prouv\u00e9 que l’utilisation des majuscules peut am\u00e9liorer le taux de clics de vos annonces. Une fois que vous avez cr\u00e9\u00e9 le titre, vous pouvez commencer \u00e0 travailler sur la cr\u00e9ation d’une image Facebook de taille 1 200 x 628 pixels qui soit pertinente pour votre appel \u00e0 l’action. Plus l’image est sp\u00e9cifique, plus votre publicit\u00e9 re\u00e7oit de clics et de conversions. Par exemple, si vous cherchez \u00e0 g\u00e9n\u00e9rer des prospects \u00e0 partir d’un secteur sp\u00e9cifique, nous vous conseillons vivement d’inclure le nom de ce secteur dans vos annonces.<\/p>\n\n\n

S\u00e9lectionnez les param\u00e8tres publicitaires appropri\u00e9s<\/h2>\n\n\n

Si vous cherchez \u00e0 g\u00e9n\u00e9rer des prospects acheteurs<\/span><\/a>, une excellente strat\u00e9gie consiste \u00e0 cibler les acheteurs d’une premi\u00e8re propri\u00e9t\u00e9<\/strong> en les dirigeant vers la page des propri\u00e9t\u00e9s \u00e0 vendre sur votre site web immobilier<\/span><\/a>.<\/p>\n

Vous pouvez \u00e9galement cibler ceux qui sont susceptibles de d\u00e9m\u00e9nager<\/strong> en les encourageant \u00e0 vous donner leur contact, par exemple avec un appel \u00e0 l’action qui leur propose d\u2019obtenir une \u00e9valuation immobili\u00e8re gratuite<\/strong> de leur propri\u00e9t\u00e9. Ceux qui sont susceptibles de d\u00e9m\u00e9nager sont \u00e9galement susceptibles de vendre et souhaiteraient donc qu’une \u00e9valuation immobili\u00e8re d\u00e9clenche le processus de vente de leur maison actuelle et de d\u00e9m\u00e9nagement vers une nouvelle propri\u00e9t\u00e9 !<\/p>\n\n\n

\"\"<\/figure>\n\n\n\n

Pages d’atterrissage<\/h2>\n\n\n

Une page d’atterrissage ou page de capture est une page web unique qui appara\u00eet en r\u00e9ponse \u00e0 un clic sur une annonce en ligne. Ces pages d’atterrissage sont connues pour \u00eatre tr\u00e8s cibl\u00e9es avec un message clair et un appel \u00e0 l’action puissant. Tout agent immobilier qui souhaite vivement g\u00e9n\u00e9rer des prospects en ligne, devrait investir dans la cr\u00e9ation d’une douzaine de pages d’atterrissage avec diff\u00e9rentes m\u00e9thodes.<\/span><\/p>\n\n\n

Derni\u00e8res r\u00e9flexions<\/h2>\n\n\n

Si vous cherchez de l’aide ou pour en savoir plus sur la fa\u00e7on de g\u00e9n\u00e9rer des prospects immobiliers sur Facebook, nous sommes heureux de vous aider<\/span><\/a> !<\/p>","protected":false},"excerpt":{"rendered":"

Nous savons tous que Facebook est de loin la plateforme de m\u00e9dias sociaux la plus utilis\u00e9e. Au deuxi\u00e8me trimestre de 2018, Facebook comptait 2,23 milliards d’utilisateurs actifs par mois. Facebook a fait un travail remarquable pour tirer parti de son \u00e9norme base d’utilisateurs en facilitant le processus pour les annonceurs en ligne de cibler et d’atteindre un public sp\u00e9cifique par lieu, \u00e2ge, profession, sexe, langue, int\u00e9r\u00eat, comportement, revenu et plus encore… Les agents immobiliers dynamiques d\u00e9veloppent souvent des pages d\u2019atterrissage…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nComment g\u00e9n\u00e9rer des prospects immobiliers sur Facebook - Blog | Powerup Leads<\/title>\n<meta name=\"description\" content=\"PowerUp Leads Generate mortgage and real estate leads online with Powerup Leads today. 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